Job Description

Senior Media Planner

Martin Retail Group is a leading force in local retail marketing, specializing in strategic, turn-key solutions for global automotive brands. Since our founding in 1977, we've grown to 400+ team members across the United States, representing thousands of dealerships and placing over $1B of media annually – all focused on helping our clients sell more cars and trucks. We pride ourselves on being more than a traditional "ad agency," delivering targeted results. We're also backed by the incredible resources of Publicis Groupe, offering unparalleled world-class technology and capabilities. If you're looking to make a significant impact in a dynamic, specialized field, explore a career with us.

Martin Retail Group, recently named the largest advertising company in Alabama and one that does amazing work servicing our clients all over the U.S., is seeking an experienced Senior Media Planner to join our growing Media Planning team.

Responsibilities:

• Develop integrated media plans for our Tier 2 automotive clients
• Facilitate the presentation and execution of media plans and manage revisions
• Ensure media plan aligns with national/regional agency
• Analyze media alternatives and make recommendations based on current strategic direction
• Provide agency point of view on new media opportunities
• Work closely with planning supervisor and account manager
• Assist in training/mentoring of assistants and planners
• Assist planning supervisor on department wide projects

Qualifications:

• 7 years relevant experience
• Experience with media math basics, concepts and planning software
• Outstanding written/verbal communication and organizational skills
• Experience using syndicated research tools such as Scarborough, Nielsen, SQAD, as well as Reach/Frequency
• Skilled in the use of Excel and PowerPoint
• Ability to make presentations or interested in learning and honing these skills

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: USD $60,800.00 - USD $80,000.00/Annually.

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